Now that you have stepped into the medspa business, you may be wondering what to do to not only charm new clients but also keep the previous clients coming back for more treatments.By following our four tips to create a luxurious client experience within your budget, you will be on your way to creating your brand.
- Comfort is the key
Enhancing your spa with many spa pieces of equipment such as med spa treatment chairs, massage tables, etc., will excite loyal customers and attract new ones to the comforting space you offer. When running a spa, your priority is ensuring the guests will feel they are on a mini-vacation, away from the outside stresses and worries of everyday life.
You are probably be already offering such services as facials, massages, and manicure-pedicure. You want to consider making your services more distinctive to encourage repeat visits and bring in new patrons, and installing quality equipment is the best way to do it.
Investing in some new ideas and luxury amenities, such as a medspa treatment chair for your spa, will show just how much you care about your guests and their comfort. And that type of pampering is precisely the environment a potential customer looks for and returns to again from time to time.
- Reduce stress
Your clients are coming to your spa from the hustle and bustle of the outside world. They want to escape in the comfort of your space. Offer them beverages like tea or coffee. Ensure your treatment room is clean and you are ready to pamper your client. When it comes to decoration, less is more. Keep it to a minimum.
Explain the treatment to the client before you begin and provide post-care tips and the treatment plan at the end of the session. Reducing client’s stress costs you nothing but adds enormous value for your client.
- Go organic
Avoid an empty, stuffy, or dry space filled with silk or artificial plants and nonliving things. Invest in living plants that will not only look beautiful but will also organically cleanse the air. If you have a florist nearby, it’s excellent as you can buy plants from them regularly.
You can offer them to provide free advertising to get discounts by displaying their plants and flowers and keeping their business cards out in your waiting area. Try to go organic with products, and be sure to use this point of difference in all of your marketing efforts.
Moreover, if you provide a few organic take-home products after treatment, your clients will surely appreciate how you have gone the extra mile for their well-being and happiness even after they have left your chair.
- Use water to create serenity.
By adding elements of water, you can create a full luxury spa experience. The treatment room atmosphere coupled with the sound of water is luxurious and serene. You can use a diffuser with mist, or purchase a fountain, or simply play spa music featuring sea waves or the sound of rainwater.
At the end of the treatment, offer your clients a bottle of water. While a glass of water is a nice touch, a bottle of water with your brand logo and address or contact information on it is an excellent touch, and it’s a moving advertisement as a client leaves your space to return back out to the real world.
If you apply all these tips, you will successfully create a luxury client experience without busting your budget. When you go the extra mile, your clients are likely to mention you to their friends, and there’s nothing better than free advertising and referrals to build your brand. By creating a luxury client experience without busting your budget, you will not only attract new clients, but you will also keep your client base coming back for more.
Moreover, suppose you provide physical therapy treatment. In that case, you may also want to look for quality physical therapy tables for sale, as these are best to reward your client with a relaxed and comfortable treatment. Ensure that the table is well-cushioned and has a warranty.